HARBCO Realty Showcase

    HARBCO REALTY

    Real Estate Website Redesign & CRM Integration • Broker: Raquel Harbin

    Project Type

    Custom Real Estate Site & CRM Integration

    Deliverables

    Web Design, IDX Integration, CRM, Photography & SEO

    Features

    Live Property Listings & Agent Portals

    Primary Goal

    Capture, Route & Automate Lead Follow-ups

    Project Overview

    A modern, mobile-first real estate platform integrated with live property listings & CRM automation.

    We redesigned HARBCO Realty’s site with a modern, mobile-first design that integrates live property listings and a full CRM system. Buyers get a professional search experience with agent pages and neighborhood info, while agents manage leads through automated routing, drip campaigns, and email marketing.

    Built to support growth with scalable tools for lead tracking, client communication, and seamless MLS integration.

    The Challenge

    Connecting MLS listings, agent subpages, and real-time CRM lead routing.

    HARBCO needed more than a pretty website — they needed a tool that could both showcase properties and manage leads effectively.

    The site had to balance custom branding with IDX integration functionality, integrate multiple agents and lead sources, and provide automated follow-ups to keep prospects engaged without friction.

    HARBCO Realty Showcase
    Our Approach

    Custom real estate design paired with real-estate-tailored CRM.

    We built HARBCO a custom real estate site with IDX integration and a CRM tailored for real estate workflows.

    • Agent Subpages: Individual profiles for every team member to showcase listings and contact details
    • Automated Follow-ups: Lead routing, drip campaigns, email marketing, and behavior tracking
    • Neighborhood Pages: Streamlined navigation making it effortless for buyers to browse areas
    • Professional Photography: Team photography session for a polished, approachable brand aesthetic
    What We Built

    A complete digital real estate hub.

    Seamlessly connects property search, lead capture, and broker operations in one place.

    • Custom Wix Studio Build: Modern, responsive real estate platform
    • IDX Integration: Live MLS property feed and searchable listing database
    • CRM & Lead Automation: Drip sequences, SMS/email follow-up, and automated agent assignment
    • SEO & Training: Neighborhood SEO structure, client training, and launch support
    Measurable Outcome

    The Result

    HARBCO now has a fully integrated digital hub for property searches, lead management, and client communication. The new site projects professionalism, strengthens the brand, and empowers agents with tools to track, nurture, and close deals.

    Key Deliverables Handled

    Web Design & Build • IDX Integration • CRM Setup • Lead Automation • Copywriting • Photography • SEO Basics • QA • Launch Support

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