RED STEAGALL CELEBRITY GOLF TOURNAMENT

Bringing a premier annual tournament online with high impact & zero visual friction.

We brought this annual celebrity tournament online with a fast, mobile-first site. The page flow drives what matters most: celebrity list, sponsors, and donations benefiting Cook Children’s Child Life Zone and SparkleFly Studio.

We handled brand integration, copy, and light local SEO (Aledo/Weatherford/DFW), plus clear sections for schedule, course info, sponsor tiers, and contact.

Two identities, a hard deadline, and seamless continuity.

Organizing an event of this scale means managing a hard deadline and lots of moving parts. The site carries two distinct identities (the Red Steagall event and Cook Children’s mission) without feeling mismatched.

The donation itself happens off-site, so the experience needed to look and feel continuous from our pages to the foundation’s page, with clear messaging and zero friction on mobile.

Playful brand energy, serious structure.

We built a tight design system — color, type, spacing, and iconography — that bridges the event’s look with Cook Children’s voice.

• Hero & mission up front: what the event is, why it matters, who it benefits
• Persistent CTAs: deep-linked and labeled for mobile donation flow
• Content modules: celebrity involvement, schedule, course details, FAQs & sponsors
• Microcopy alignment: tone matched with Cook Children's foundation
• Mobile-first UX: large tap targets, trimmed copy, and fast load speed

Built to convert, ready to scale for Year 2.

A complete digital foundation giving visitors clarity and guiding them straight to giving without visual whiplash.

• Clean, co-branded event microsite with a single, focused path to “Donate”
• Interactive sections for celebrity roster, schedule, course info & sponsor tiers
• Consistent visual system making off-site donation step feel 100% native
• Easy editing so organizers can update details in minutes & reuse annually
• Full launch checklist: accessibility passes, analytics, and device QA

The Result

A professional web presence that feels cohesive from the hero to the donation receipt. Visitors quickly grasp the event and its purpose, then move straight to giving.