TACO USA

Bringing a legacy heritage brand online with sauce e-commerce, merch, and storytelling.

We brought Taco USA’s heritage brand online with a fast, mobile-first site featuring sauce sales and a merch storefront. The design stays vintage while the UX is modern — clear product pages, simple checkout, and tight storytelling.

We handled copy, SEO basics, and brand styling. Built to be easy to update and expand, with a media gallery that celebrates the brand’s history.

Translating nostalgic charm into a modern shopping experience.

Translate a beloved legacy brand into a modern shopping experience without losing its nostalgic charm.

The site needed to balance story and sales, integrate sauce e-commerce and a Printify-powered merch shop, and stay simple for the team to update over time.

Playful brand energy, serious structure.

We built a clear, commerce-ready architecture and wrapped it in a heritage look and voice.

• Hero & Routing: Hero that introduces the story and routes straight to Shop
• Dual Commerce Paths: Distinct Sauces and Merch paths with concise, product-led copy
• Vintage Aesthetics: Vintage-inspired visuals, type, and microcopy to preserve authentic brand feel
• Mobile-First UX: Fast load times and straightforward, frictionless checkout
• SEO Foundation: Optimized titles, metas, alt text, and accessible design patterns

A complete 6-page digital storefront.

A robust site architecture with e-commerce, merch print-on-demand, and custom brand audio.

• Six-page site: Home, Story, Sauces (shop), Merch (Printify), Media Gallery, Contact
• Sauce E-Commerce: Clean product pages and simple checkout for physical sauce products
• Merch Integration: 10 products styled seamlessly to match the vintage brand
• Media Gallery: Dedicated archive celebrating history and deepening community connection
• Easy Management & Audio: Custom theme song, simple editing, and launch QA passes

The Result

A modern storefront that feels authentically Taco USA — nostalgic on the surface, streamlined underneath. Customers can discover the story, buy sauces, and shop merch without friction, while the team can update content and products in minutes.